Internet diffusion of the agri-­food sector

The agri-food sector is one of the pillars of economy. Is this situation reflected on the web? Do companies harness the potential and benefits that the Internet offers? Is there a Digital Divide in the agri-food sector? The main objective of this project is to analyze and verify the presence of the agri-food sector on the web, creating a model of study and evaluation that can be also used internationally and in other areas (e.g. the ICT, etc.).


  1. There are not yet studies that carry out an evaluation of the presence on the web of the agri-food sector by means of endogenous metrics
  2. Use of domain name metrics (objective, scalable, - a conscious decision of using the Internet in a more sophisticated manner - Zook 2000)
  3. Creation of a permanent Internet observatory of the agri-food sector:
  • Analysis of diffusion of the different agri-food sectors on the Internet
  • Analysis of diffusion at a geographical level
  • Focus on a specific sector (e.g. wine) regardless of the .it extension
  • The IIT-CNR, thanks to the .it Registry and the partners involved, has the skills and the information necessary for the realization of this project

Conference aimed primarily at companies, consortia, trade associations, Ministry of Agricultural, Food and Forestry Policies, Ministry of Economic development


Institute of Informatics and Telematics of the CNR
Infocamere ScpA